MWnails – scaling the heights of the beauty industry
Who they are
An award winning London nail bar, based in vibrant, fashionable Old Spitalfields Market.
What they needed
This high end, plane-themed, beauty business had an amazing concept but needed long-term, experienced support to firmly establish their brand.
How we helped
We have worked with them from the outset, helping prepare the way for a successful launch onto establishing them as one of the most talked about beauty brands.
Our involvement has covered everything from marketing strategy, internal and external communications, social media, PR and training through to establishing and managing the integrity of their overarching brand identity.
This ongoing, hands-on support has resulted in the business achieving financial targets and winning a coveted industry beauty award – Nail Bar of The Year 2013.
The airplane design and themed branding ensures that MW Nails stands out from any other nail bar in the capital. This has caught the attention of many in the industry; voters have highlighted the brand’s “fabulous marketing” material.
Professional Beauty Magazine
The role you have in the business is extremely valuable and I envisage you continuing to play a significant role in ensuring that our branding and marketing continues to distinguish us from the rest of the market.
Andrew Thornton, founder, director
Marketing | Brand Management | Customer Experience | Web Copy | Web Design & Build | Social Media Strategy and Implementation | E-Marketing | Website Management | Award Applications | PR | Design | Print Management