Drawing up a new brand strategy for Yutree Insurance
Who they are
A commercial insurance brokerage with a strong service proposition. Established by a like-minded group of senior industry professionals.
What they needed
The challenge was to create a brand new brand with a look and feel that stands out within the insurance markets – without being outlandish or unprofessional.
How we helped
We have partnered this insurance business from their inception, devising a straightforward, creative brand strategy that underpins every aspect of their marketing.
With our extensive background in B2B and B2C insurance markets, we understand the importance of compliance with the Financial Conduct Authority and appreciate the delicate balance of creating a human brand with a professional persona.
From web to e-marketing to events, the Yutree brand is clearly defined and presents a refreshing change in an environment that can sometimes seem a little drab.
Since the creation of the brand we have worked closely with their senior team, to ensure effective brand governance and drive their marketing across the whole mix.
Brand Management | Marketing Strategy and Implementation | E-Marketing | Social Media Governance | Design | Print Management | Website Management