They say all publicity is good publicity.
Well, that may not always be true, but there’s no denying that PR is a valuable and highly cost-effective marketing tool.
A key component of an integrated marketing strategy, it works best when it’s fully aligned with the rest of your activities. So your messages go further, for longer.
And it needs to be newsworthy. It’s about telling a story – not selling a line.
Even if you’re not sure of the difference, journalists are very quick at spotting it. Understanding what they want is critical to building strong relations with your target press.
Whether it’s national, regional, consumer or trade, we’re a Cambridge based PR agency who’ll help you plan and prepare what to say, when to say it and how it should be said.
We’ll put it in a format that’s journalist-friendly and then work hard to get it published.
Drop us a line and get noticed. In a good way.
Vertical, trade, lifestyle, national, local… features, news, profile pieces. Helping you appear where you want to be seen.