What is GOOD copywriting? (Or what makes a good copywriter?)
Why do we worry about the words we use, what we say, what we write? Socially, the way we communicate makes a difference between making friends easily or having a complaint listened to and dealt with effectively or getting a job we want. But it’s as consumers that we are bombarded with messages from every angle – so we close ourselves off to any messages that we think/feel are irrelevant. Good copywriting makes us bypass this shut down mechanism and […]
8 Ideas For Instant Success (AKA How To Write Headlines)
Now, we all know knowledge is power but that’s just not our way. We like to share. And, as we’ve been thinking about headlines (a lot) we decided to pass on a few pearls of wisdom from our in-house copywriting trainers.
So, how do you write headlines that MOTIVATE your audience? Headlines are the first (and possibly only) thing your readers will see. Whether you’re writing an internal sales directive or a major series of ads, they are the most […]
Delving deep in our files of ‘Interesting Things’, we discovered this extract from a letter. It was written to ‘The Editor’ and featured in The Independent many moons ago. It is in response to a previous correspondent bemoaning the way advertisements are the reason young people are confused about punctuation… Sir – The craft of copywriting is all about preaching to the indifferent. It is designed to communicate not to educate. There are, I suggest, worse things than a predilection […]
Tees Law Website
This enormous project has been a perfect example of how collaboration between client and agency can work at its best. Having identified a new branded look and feel with a fresh design approach, Tees turned to us to help develop the content for their new website. We started by crafting the right tone of voice, in line with the company’s core principles. Then moved on to writing over 200 pages of copy. For the sheer number of words generated, there’s no denying […]