How do you define Corporate Communications?
Tricky question*, with a simple answer: You don’t. Definition is a limiting activity. Take art. Defining it limits its scope and excludes. Art is a fluid, ever changing thing. It defies definition. Can we talk about corporate communication without a definition? Certainly. Just as we can talk about art without recourse to a defining framework. So that’s that, then? Well, no… We all know that every business and organisation, large or small, is a unique combination of people, purpose and […]
Delving deep in our files of ‘Interesting Things’, we discovered this extract from a letter. It was written to ‘The Editor’ and featured in The Independent many moons ago. It is in response to a previous correspondent bemoaning the way advertisements are the reason young people are confused about punctuation… Sir – The craft of copywriting is all about preaching to the indifferent. It is designed to communicate not to educate. There are, I suggest, worse things than a predilection […]
Tees Law Website
This enormous project has been a perfect example of how collaboration between client and agency can work at its best. Having identified a new branded look and feel with a fresh design approach, Tees turned to us to help develop the content for their new website. We started by crafting the right tone of voice, in line with the company’s core principles. Then moved on to writing over 200 pages of copy. For the sheer number of words generated, there’s no denying […]
Hello, this is…
The office has been getting a lot of cold calls lately. We used to get quite cross about these. There would be lots of “How did they get our number?” and “Who the hell do these people think they are?” But we seem to have become immune. It’s part of our normal day – and, to be honest, some of them phone so often I feel like we are building a relationship. Albeit a one-sided one. So, these days, our […]