Category Archives: Uncategorized
Harrods – a lesson in how to give great customer service
It was such a simple thing but it made a deep impression. Saturday saw the 13th anniversary of my son’s birth. After watching Harry Enfield’s ‘Kevin Turns 13’ (compulsory viewing for all early teens), we spent the day in London – shopping, eating and watching giant Dwarves and a supersize Hobbit at the IMAX. We experienced many examples of customer service throughout the day – from friendly efficiency (Top Man) to bored disinterest (IMAX) but the prize has to go […]
Empathy
If you’re interested in empathy. And want to know what it really is. Watch this. It’s a subject close to our hearts and the holy grail of all communication. But we also know the essential thing is that you can not create empathy without Congruence. I’d love to know what you think. Use the comments below or get in touch on twitter. And enjoy. Henny
Speak Easy – how to present with confidence
Mark Twain Whether you’ve got three weeks or three months to prepare, giving a presentation or speaking in public can be daunting. In fact public speaking is right up there with most people’s worst fears: dying, heights, enclosed spaces, spiders. It seems we’d rather face a mob baying for blood than deliver a short 5-minute presentation on the latest sales figures. It’s a little bit bonkers. Ok’ness is a state of mind Getting nervous is not always something you can do […]
In presentations, things don’t go wrong. They go differently.
SatNav has made complete idiots of us all. It’s true. Even though you know you should really come off at the next junction, or keep going straight on, you do as you’re told. You listen to the computerised voice of reason telling you to ‘Take the second exit…’ And you end up going the wrong way. This over reliance on a third party is not just confined to the box of tricks guiding you along the highway and byways. But, […]
8 Ideas For Instant Success (AKA How To Write Headlines)
Now, we all know knowledge is power but that’s just not our way. We like to share. And, as we’ve been thinking about headlines (a lot) we decided to pass on a few pearls of wisdom from our in-house copywriting trainers. So, how do you write headlines that MOTIVATE your audience? Headlines are the first (and possibly only) thing your readers will see. Whether you’re writing an internal sales directive or a major series of ads, they are the most […]
Hello, this is…
The office has been getting a lot of cold calls lately. We used to get quite cross about these. There would be lots of “How did they get our number?” and “Who the hell do these people think they are?” But we seem to have become immune. It’s part of our normal day – and, to be honest, some of them phone so often I feel like we are building a relationship. Albeit a one-sided one. So, these days, our […]
Small change
Why making small changes can help when the big stuff looms… But I’ve always sat here… For some people moving desks is a really big deal. They’ve created their territory, put up their pictures, moved their phone and adjusted the height of their screen and chair so they’re perfectly aligned. All of this is a good thing. And should be encouraged. But. Becoming so entrenched in one space can become less like creating a home and more like building an […]
CASE STUDY – Nash Matthews Patent Attorneys
The client Nash Matthews is a partnership of European Patent and Trade Mark Attorneys. Thay are dedicated to providing a first rate intellectual property service, encompassing patents, trade marks, designs and other related rights. The concept We interviewed one of their key clients, John Clamp of Ultravision, to write a vox pop piece highlighting the key benefits of working with Nash Matthews. The film forms part of a portfolio of client profiles in multi-media formats. The conclusion It was critical […]
Making your web copy sing
Who are you? What do you do? How can I find you? Do I trust you? You call them words, we call it copy. Whatever you call it, writing a website in a way that makes people engage with your product or service can be harder than it seems. But worry not. Even if you find it difficult to hit the high notes, the following will at least make your website sound in tune. And it will help ensure your […]
