Making time for training benefits the whole business. And you get to eat biscuits.
Training benefits the whole business. And you get to eat biscuits.
We’ve trained everyone from stressed out CEOs, terrifyingly bright scientist types and publishing gurus to hoards of PAs and stacks of sales and marketing people. The common thread running though all these sessions? Practicality and fun.
Everything we do is hands on from the start and designed to get companies and individuals expressing themselves clearly, meaningfully and with confidence.
Specialist copywriting skills training courses with long-lasting results.
All courses are delivered one-to-one or in small groups, either on your premises or in our Cambridge training room.
If your team needs support in any area of communication, we can also develop a bespoke training course just for you. You’ll benefit from our commercial background and have full access to our breadth of experience and expertise.
With practical examples and plenty of hands on practice, we take you through the key principles that make good copy great.
From using layout to strengthen your point to dotting the i’s and knowing your Fs from your As from your Bs, we will lead, guide and steer you the write way.
Sometimes we train the marketing department. Sometimes we train the sales team. And sometimes we train the whole business. It all depends on what you need.
We create the course around you.
“Thank you so much for the excellent training course in copywriting and communication skills you led for our team. Everyone enjoyed it, particularly the practical writing exercises and the campaign planning at the end. I thoroughly recommend it.”
~ Nick Sireau, AKU Society
By the end of the training you will…
Know what makes a good copywriter
Recognise common grammar pitfalls
Produce powerful headlines & clear copy
Focus on benefits rather than features & understand true USPs
Know how to adapt your style according to your medium
Communicate & engage with your audience to produce results
Be able to create a house style sheet and tone of voice – in line with your brand
Be able to proof your own work
Identify the value of good design
Fill out the form or give us a call (01223 890261) and we’ll get your team writing right.