From our trainers… The Write Way – copywriting skills training
With practical examples and plenty of hands on practice, we take you through the key principles that make good copy great.
From constructing powerful headlines to to recognising common grammar pitfalls and using layout to strengthen your point, we will lead, guide and steer you the write way.
Sometimes we train the marketing department. Sometimes we train the sales team. And sometimes we train the whole business. It all depends on what you need.
We create the course around you.
Thank you so much for the excellent training course in copywriting and communication skills you led for our team. Everyone enjoyed it, particularly the practical writing exercises and the campaign planning at the end. I thoroughly recommend it. ~ Nick Sireau, AKU Society
By the end of the training you will…
Know what makes a good copywriter
Recognise common grammar pitfalls
Produce powerful headlines & clear copy
Focus on benefits rather than features & understand true USPs
Know how to adapt your style according to your medium – on & off line (PR, marketing literature, web, social media, e-marketing, internal messages, direct mail, advertising)
Communicate & engage with your audience to produce results
Be able to create a house style sheet and tone of voice – in line with your brand
Be able to proof your own work
Identify the value of good design
Fill out the form or give us a call (01223 890261) and we’ll get your team writing right.