WTC Blog
Ramblings, doodlings, happenings
7 Top Tips For Taking A Great Profile Picture
Time for my close up Mr Demille We’ve secured a lovely piece of PR for a client. So far so good. The interview is finished, the exclusivity deal is agreed and all that’s left is to send the profile picture… And that’s where the trouble starts. Other than snaps on their smart phone the client hasn’t got any up-to-date high res photos of themselves. Who does these days? But while those phone snaps might be fine for facebook they won’t cut …
Tees Law Website
This enormous project has been a perfect example of how collaboration between client and agency can work at its best. Having identified a new branded look and feel with a fresh design approach, Tees turned to us to help develop the content for their new website. We started by crafting the right tone of voice, in line with the company’s core principles. Then moved on to writing over 200 pages of copy. For the sheer number of words generated, there’s no denying …
Hello, this is…
The office has been getting a lot of cold calls lately. We used to get quite cross about these. There would be lots of “How did they get our number?” and “Who the hell do these people think they are?” But we seem to have become immune. It’s part of our normal day – and, to be honest, some of them phone so often I feel like we are building a relationship. Albeit a one-sided one. So, these days, our …
CASE STUDY – Spike’s World
The new website launched a week ahead of schedule and on budget. The client is delighted and the feedback they have received within the industry has been excellent. See the whole site at www.spikesworld.co.uk. They’ve also been delighted with their Twitter and facebook activity and have seen already that it has led to new connections with pet food retailers and animal welfare hospitals.
Small change
Why making small changes can help when the big stuff looms… But I’ve always sat here… For some people moving desks is a really big deal. They’ve created their territory, put up their pictures, moved their phone and adjusted the height of their screen and chair so they’re perfectly aligned. All of this is a good thing. And should be encouraged. But. Becoming so entrenched in one space can become less like creating a home and more like building an …
CASE STUDY – Nash Matthews Patent Attorneys
The client Nash Matthews is a partnership of European Patent and Trade Mark Attorneys. Thay are dedicated to providing a first rate intellectual property service, encompassing patents, trade marks, designs and other related rights. The concept We interviewed one of their key clients, John Clamp of Ultravision, to write a vox pop piece highlighting the key benefits of working with Nash Matthews. The film forms part of a portfolio of client profiles in multi-media formats. The conclusion It was critical …
Making your web copy sing
Who are you? What do you do? How can I find you? Do I trust you? You call them words, we call it copy. Whatever you call it, writing a website in a way that makes people engage with your product or service can be harder than it seems. But worry not. Even if you find it difficult to hit the high notes, the following will at least make your website sound in tune. And it will help ensure your …
CASE STUDY – Scampers Natural Pet Store
The client Scampers are an award-winning natural pet store based in East Anglia. They have recently remodelled their business and we have supported them throughout the journey to becoming the UK’s leading retailer of biologically appropriate pet foods – revolutionising the way people care for their pets. The concept For this part of the project, we were asked to produce a short stills film to show in store beside the RAW foods section. The film needed to explain the key …
Social media explained…
Right, so I know I need to start twittering but… what is it exactly? We were recently asked to give a 10 minute social media blasterclass for one of our clients. They knew they needed Twitter – at least, they’d been told they did and believed whoever it was they were talking to… They also knew they needed Facebook and had set up a page and then… weren’t really sure what to do with it… So, we held hands, took …
