Spike’s World – website
The client
Spike’s World is a collection of three disparate animal food and accessory brands.
Each brand has distinct audiences but with some clear cross-over between their target markets. The business originally had two websites running. One was very simple, with no imagery but some clear messaging. The other was more historic in design and content and needed a deeper review.
The concept
We proposed an overarching brand strategy to bring all of the brands under the main business identity and allow for greater cross-pollination of the three brands.
In effect this meant a single website with a fresh visual identity that answered to the existing product packaging but that wasn’t tied to it. We rewrote all the copy, maintaining the business’s tone of voice – friendly and informed.
We also supported them in their first forays into social media, encouraging them to create their online profiles and engage with their markets – both direct and retail.
The conclusion
The new website launched a week ahead of schedule and on budget. The client is delighted and the feedback they have received within the industry has been excellent. See the whole site at www.spikesworld.co.uk.
They’ve also been delighted with their Twitter and facebook activity and have seen already that it has led to new connections with pet food retailers and animal welfare hospitals.
Nash Matthews – client profile film
The client
Nash Matthews is a partnership of European Patent and Trade Mark Attorneys.
Thay are dedicated to providing a first rate intellectual property service, encompassing patents, trade marks, designs and other related rights.
The concept
We interviewed one of their key clients, John Clamp of Ultravision, to write a vox pop piece highlighting the key benefits of working with Nash Matthews.
The film forms part of a portfolio of client profiles in multi-media formats.
The conclusion
It was critical to adopt John’s natural language and create a script that he would be comfortable with.
By talking to John, and listening carefully to his tone of voice, we were able to create a piece that gets across the key points required by the client while ensuring that he still sounds like John!
The film was shot by a specialist media agency and is shown on Nash Matthews’ You Tube channel and their website.
Scampers – RAW feeding film
The client
Scampers are an award-winning petcare superstore based in East Anglia.
They have recently remodelled their business and we have supported them throughout the journey to becoming the UK’s leading retailer of biologically appropriate pet foods – revolutionising the way people care for their pets.
The concept
For this part of the project, we were asked to produce a short stills film to show in store beside the RAW foods section.
The film needed to explain the key benefits of RAW feeding, one aspect of feeding biologically appropriate dog and cat foods, and encourage owners to find out more.
The conclusion
We used Norman and Fish, the owners’ dogs, as our models, as they are a recognised part of the Scampers team.
We wanted customers to relate to the film and to see the real benefits that RAW feeding has brought to dogs they know.
The film will be shown on Scampers’ You Tube channel, their website and in store.