Names & descriptors
What’s in a name?
Does it pass the playground test?
Are you happy shouting it without feeling silly?
Does it mean something unmentionable in another language?
Will anyone remember it?
We create names for products from teas, peanuts and cakes, to Chinese medicines.
None of them mean ‘the wrong kind of snow’ in Eskimo, and you won’t find a Tarquin in there anywhere.
They say the way to a man’s heart is through his stomach.
Maybe, but we’d also humbly suggest a slight detour via some expertly written cooking instructions and product descriptors.
It might not be Tolstoy, but you try fitting Anna Karenina on the back of a flapjack.
So, next time you’re unwrapping that Tarte Francaise (if you haven’t had one they’re delicious) ‘fire up your oven furnace hot’ and think of us.
For thinking on the box (carton, wrapper, can, packet, whatever) as well as out of it, talk to us on 01223 890261.
