Tone of Voice
Barry White was sexy.
That honey-coated, gravel-paved, lovers’-lane of a voice was all that mattered. The rest? Unimportant.
For people to ‘love you just the way you are’, like Barry, you need to find the right tone and apply it across your communications.
We help brands articulate their tone of voice.
And then we help them embed it into their company culture.
This doesn’t mean everyone suddenly starts sounding like The Borg (Star Trek, circa 1990). It does mean providing a framework with lots of before and after examples to help strike the right chord.
We work with leading design agencies to define the tone of voice for their clients’ brand books. Unfortunately if we let you read them we’d have to kill you, which would be bad for business.
If you’d like to sing like Barry, give us a call on 01223 890261