CASE STUDY – Spike’s World
The client
Spike’s World is a collection of three disparate animal food and accessory brands.
Each brand has distinct audiences but with some clear cross-over between their target markets. The business originally had two websites running. One was very simple, with no imagery but some clear messaging. The other was more historic in design and content and needed a deeper review.
Neither site properly represented the business.
The client wanted to create a stronger web presence to help grow the wholesale sides of the business, and to create a means of engaging directly with consumers.
The concept
We proposed an overarching brand strategy to bring all of the brands under the main business identity and allow for greater cross-pollination of the three brands.
In effect this meant a single website with a fresh visual identity that answered to the existing product packaging but that wasn’t tied to it. We rewrote all the copy, maintaining the business’s tone of voice – friendly and informed.
We also supported them in their first forays into social media, encouraging them to create their online profiles and engage with their markets – both direct and retail.
The conclusion
The new website launched a week ahead of schedule and on budget. The client is delighted and the feedback they have received within the industry has been excellent. See the whole site at www.spikesworld.co.uk.
They’ve also been delighted with their Twitter and facebook activity and have seen already that it has led to new connections with pet food retailers and animal welfare hospitals.
