How do you define Corporate Communications?
Tricky question*, with a simple answer: You don’t. Definition is a limiting activity. Take art. Defining it limits its scope and excludes. Art is a fluid, ever changing thing. It defies definition. Can we talk about corporate communication without a definition? Certainly. Just as we can talk about art without recourse to a defining framework. So that’s that, then? Well, no… We all know that every business and organisation, large or small, is a unique combination of people, purpose and […]
Harrods – a lesson in how to give great customer service
It was such a simple thing but it made a deep impression. Saturday saw the 13th anniversary of my son’s birth. After watching Harry Enfield’s ‘Kevin Turns 13’ (compulsory viewing for all early teens), we spent the day in London – shopping, eating and watching giant Dwarves and a supersize Hobbit at the IMAX. We experienced many examples of customer service throughout the day – from friendly efficiency (Top Man) to bored disinterest (IMAX) but the prize has to go […]
What is GOOD copywriting? (Or what makes a good copywriter?)
Why do we worry about the words we use, what we say, what we write? Socially, the way we communicate makes a difference between making friends easily or having a complaint listened to and dealt with effectively or getting a job we want. But it’s as consumers that we are bombarded with messages from every angle – so we close ourselves off to any messages that we think/feel are irrelevant. Good copywriting makes us bypass this shut down mechanism and […]