How do you define Corporate Communications?
Tricky question*, with a simple answer: You don’t. Definition is a limiting activity. Take art. Defining it limits its scope and excludes. Art is a fluid, ever changing thing. It defies definition. Can we talk about corporate communication without a definition? Certainly. Just as we can talk about art without recourse to a defining framework. So that’s that, then? Well, no… We all know that every business and organisation, large or small, is a unique combination of people, purpose and […]