Now, we all know knowledge is power but that’s just not our way. We like to share. And, as we’ve been thinking about headlines (a lot) we decided to pass on a few pearls of wisdom from our in-house copywriting trainers. So, how do you write headlines that MOTIVATE your audience? Headlines are the first (and possibly only) thing your readers will see. Whether you’re writing an internal sales directive or a major series of ads, they are the most […]