How do you define Corporate Communications?
Tricky question*, with a simple answer: You don’t. Definition is a limiting activity. Take art. Defining it limits its scope and excludes. Art is a fluid, ever changing thing. It defies definition. Can we talk about corporate communication without a definition? Certainly. Just as we can talk about art without recourse to a defining framework. So that’s that, then? Well, no… We all know that every business and organisation, large or small, is a unique combination of people, purpose and […]
The Greater Good
Yes, it’s a sinister line from Hot Fuzz – but acting for the Greater Good sits at the heart of all good communication. There are many occasions in the life of a business where difficult decisions have to be made. And it’s simply not possible to declare that ‘there will never be any redundancies’ or that there will never be any challenging changes to deal with in the future. Many mergers and acquisitions fall down because promises that can never […]