How do you define Corporate Communications?
Tricky question*, with a simple answer: You don’t. Definition is a limiting activity. Take art. Defining it limits its scope and excludes. Art is a fluid, ever changing thing. It defies definition. Can we talk about corporate communication without a definition? Certainly. Just as we can talk about art without recourse to a defining framework. So that’s that, then? Well, no… We all know that every business and organisation, large or small, is a unique combination of people, purpose and […]
Harrods – a lesson in how to give great customer service
It was such a simple thing but it made a deep impression. Saturday saw the 13th anniversary of my son’s birth. After watching Harry Enfield’s ‘Kevin Turns 13’ (compulsory viewing for all early teens), we spent the day in London – shopping, eating and watching giant Dwarves and a supersize Hobbit at the IMAX. We experienced many examples of customer service throughout the day – from friendly efficiency (Top Man) to bored disinterest (IMAX) but the prize has to go […]
Why making small changes can help when the big stuff looms… But I’ve always sat here… For some people moving desks is a really big deal. They’ve created their territory, put up their pictures, moved their phone and adjusted the height of their screen and chair so they’re perfectly aligned. All of this is a good thing. And should be encouraged. But. Becoming so entrenched in one space can become less like creating a home and more like building an […]