Tag Archives: tone of voice
What is GOOD copywriting? (Or what makes a good copywriter?)
Why do we worry about the words we use, what we say, what we write? Socially, the way we communicate makes a difference between making friends easily or having a complaint listened to and dealt with effectively or getting a job we want. But it’s as consumers that we are bombarded with messages from every angle – so we close ourselves off to any messages that we think/feel are irrelevant. Good copywriting makes us bypass this shut down mechanism and […]
Making your web copy sing
Who are you? What do you do? How can I find you? Do I trust you? You call them words, we call it copy. Whatever you call it, writing a website in a way that makes people engage with your product or service can be harder than it seems. But worry not. Even if you find it difficult to hit the high notes, the following will at least make your website sound in tune. And it will help ensure your […]
