Speak Easy – how to present with confidence
Mark Twain Whether you’ve got three weeks or three months to prepare, giving a presentation or speaking in public can be daunting. In fact public speaking is right up there with most people’s worst fears: dying, heights, enclosed spaces, spiders. It seems we’d rather face a mob baying for blood than deliver a short 5-minute presentation on the latest sales figures. It’s a little bit bonkers. Ok’ness is a state of mind Getting nervous is not always something you can do […]
In presentations, things don’t go wrong. They go differently.
SatNav has made complete idiots of us all. It’s true. Even though you know you should really come off at the next junction, or keep going straight on, you do as you’re told. You listen to the computerised voice of reason telling you to ‘Take the second exit…’ And you end up going the wrong way. This over reliance on a third party is not just confined to the box of tricks guiding you along the highway and byways. But, […]
8 Ideas For Instant Success (AKA How To Write Headlines)
Now, we all know knowledge is power but that’s just not our way. We like to share. And, as we’ve been thinking about headlines (a lot) we decided to pass on a few pearls of wisdom from our in-house copywriting trainers.
So, how do you write headlines that MOTIVATE your audience? Headlines are the first (and possibly only) thing your readers will see. Whether you’re writing an internal sales directive or a major series of ads, they are the most […]
Making your web copy sing
Who are you? What do you do? How can I find you? Do I trust you? You call them words, we call it copy. Whatever you call it, writing a website in a way that makes people engage with your product or service can be harder than it seems. But worry not. Even if you find it difficult to hit the high notes, the following will at least make your website sound in tune. And it will help ensure your […]