8 Ideas For Instant Success (AKA How To Write Headlines)
Now, we all know knowledge is power but that’s just not our way. We like to share. And, as we’ve been thinking about headlines (a lot) we decided to pass on a few pearls of wisdom from our in-house copywriting trainers.
So, how do you write headlines that MOTIVATE your audience? Headlines are the first (and possibly only) thing your readers will see. Whether you’re writing an internal sales directive or a major series of ads, they are the most […]
Tees Law Website
This enormous project has been a perfect example of how collaboration between client and agency can work at its best. Having identified a new branded look and feel with a fresh design approach, Tees turned to us to help develop the content for their new website. We started by crafting the right tone of voice, in line with the company’s core principles. Then moved on to writing over 200 pages of copy. For the sheer number of words generated, there’s no denying […]
CASE STUDY – Spike’s World
The new website launched a week ahead of schedule and on budget. The client is delighted and the feedback they have received within the industry has been excellent. See the whole site at www.spikesworld.co.uk. They’ve also been delighted with their Twitter and facebook activity and have seen already that it has led to new connections with pet food retailers and animal welfare hospitals.
Making your web copy sing
Who are you? What do you do? How can I find you? Do I trust you? You call them words, we call it copy. Whatever you call it, writing a website in a way that makes people engage with your product or service can be harder than it seems. But worry not. Even if you find it difficult to hit the high notes, the following will at least make your website sound in tune. And it will help ensure your […]